Data Usage & Analytics Policy
Last Updated: March 18, 2025
1. Introduction
Welcome to AnkitCreates and The Nomad Script (“we,” “us,” “our”). This detailed Data Usage & Analytics Policy clearly explains how we collect, use, analyze, interpret, and secure the data you voluntarily and involuntarily provide during your interactions with our websites, newsletters, products, and services.
By engaging with AnkitCreates or The Nomad Script, you explicitly consent to the practices described herein. If you disagree, please discontinue use immediately.
2. Why We Collect Data
Our primary mission is to provide clarity-driven messaging strategies, conversion-focused copywriting, and valuable digital resources tailored to our clients and audience. Achieving this requires collecting, analyzing, and applying data through growth marketing methodologies such as Voice-of-Customer (VoC) research, persona development, customer surveys, heatmaps, A/B testing, and advanced analytics.
Your data helps us:
•Understand your needs, struggles, and desires.
•Create highly relevant messaging, offers, and content.
•Improve our services, website performance, and user experiences.
•Personalize recommendations and content tailored specifically for your profile.
•Measure engagement, effectiveness, and optimization of our marketing strategies.
3. Types of Data We Collect
We collect various categories of data explicitly detailed below:
A. Directly Provided Information (VoC Data):
When subscribing to newsletters, responding to surveys, filling out forms, or engaging in consultations, you explicitly consent to provide data including, but not limited to:
•Professional or business-related challenges, goals, and aspirations.
•Psychological and emotional triggers, fears, frustrations, motivations, and desires (VoC research).
•Feedback on existing services, products, and brand interactions.
•Narrative or anecdotal data provided voluntarily in response to open-ended survey or questionnaire items.
Note: We intentionally avoid asking for or collecting sensitive personal information such as age, date of birth, race, ethnicity, sexual orientation, health status, political or religious beliefs, or other protected categories. If voluntarily provided, such information is anonymized or immediately deleted.
B. Automatically Collected Information:
We employ digital marketing and analytical tools to collect anonymous or pseudonymous data, including:
•Heatmaps & Session Recordings: Tools like Hotjar, Crazy Egg, Microsoft Clarity, or equivalent technologies anonymously record scrolling patterns, click behavior, and navigation trends.
•A/B & Multivariate Testing Data: Tools like Google Optimize, VWO, Optimizely, or similar platforms help test variations of web pages, landing pages, headlines, and content performance.
•Web Analytics: Google Analytics, Mixpanel, or equivalent platforms track page views, session durations, bounce rates, traffic sources, and conversion funnels anonymously.
•Email Analytics: ConvertKit, ActiveCampaign, or similar tools track open rates, click-through rates, and user interactions within emails.
•Cookies & Pixel Tracking: Facebook Pixel, LinkedIn Insights Tag, Google Tag Manager, and similar tracking tools collect aggregate data for advertising effectiveness and audience retargeting.
By continuing to browse or engage, you explicitly consent to our use of these tools.
4. Voice-of-Customer (VoC) & Persona Development
We explicitly conduct VoC research using your survey responses, form submissions, feedback forms, and qualitative data from emails, consultations, or calls. VoC analysis is crucial to our conversion copywriting and growth marketing strategies.
How We Use Your VoC Data:
•Craft detailed customer personas representing aggregate audience segments.
•Identify core messaging angles, emotional triggers, and pain points for strategic marketing.
•Optimize landing pages, sales pages, emails, and content according to clearly defined personas.
•Inform targeted strategies for acquisition, engagement, and retention.
Protection & Anonymity in VoC Research:
•Individual identifiers (names, emails, IP addresses, etc.) are never publicly shared in persona documents or marketing strategies.
•We always aggregate, anonymize, or pseudonymize data before using it for marketing strategy or public-facing materials.
•If specific quotes or testimonials are used, explicit permission will be obtained separately from the individual concerned.
5. Heatmaps & User Behavior Tracking
We use heatmap analytics, click tracking, scroll-depth measurements, and user session recordings to improve user experience, interface design, navigation clarity, and conversion optimization:
•Data collected is anonymized, meaning individual identities cannot be traced or reconstructed.
•Heatmap data informs layout improvements, content prioritization, CTA placement, and user experience enhancements.
You may opt-out by disabling cookies or using browser settings, but this might affect website functionality and your overall experience.
6. A/B Testing & Experimental Data
To optimize conversion rates, user experience, and clarity in messaging, we explicitly conduct A/B and multivariate testing:
•We test variables like headlines, copy, layout, imagery, CTAs, pricing, or offer presentations.
•Data gathered is aggregate-level and does not identify individuals specifically.
•Results inform data-driven marketing and UX improvements to better serve our audience.
7. Data Storage, Security & Privacy Protection
We prioritize the security of your data explicitly:
•Data is securely stored with access restricted strictly to authorized personnel.
•Industry-standard security protocols, encryption methods, and secure servers (SSL/HTTPS) safeguard data.
•Regular backups and secure data storage are used to minimize risks.
•All third-party analytical or marketing tools comply explicitly with global privacy standards, including GDPR, CCPA, and other relevant regulations.
8. Data Retention Policy
We retain your data explicitly only as long as necessary to provide services, improve offerings, or comply with legal or regulatory requirements:
•VoC data, survey responses, and anonymized persona data are retained indefinitely for ongoing optimization.
•You may request data deletion at any time, provided it’s not legally required to retain.
9. Data Sharing & Third-Party Partners
We do NOT sell personal or behavioral data. However, we may share anonymized, aggregated insights with select third-party analytical and affiliate partners strictly to support our business growth and optimization:
•Payment processors: Razorpay, Stripe, PayPal, ThriveCart
•Email service providers: ConvertKit, ActiveCampaign
•Analytics & UX tools: Google Analytics, Hotjar, Google Optimize, Microsoft Clarity
•Affiliate partners (as stated in our affiliate disclosure policy)
Third parties explicitly follow strict confidentiality agreements and cannot reuse data for their own marketing or purposes outside the context of clearly defined partnerships.
10. Your Explicit Consent & Agreement
By engaging with our site, newsletters, products, or services, you explicitly consent to:
•The collection and use of data as clearly outlined above.
•Our methodology of VoC analysis, persona development, heatmap analytics, A/B testing, and aggregate insights to improve services.
11. Your Rights: Access, Correction, & Opt-Out
You explicitly retain rights regarding your data:
•Access and review personal data held.
•Request corrections to inaccurate or incomplete data.
•Opt-out of emails or marketing at any time via provided links or by emailing us explicitly.
•Request data deletion explicitly.
Please email your request clearly to:
📩 support@ankitcreates.com
12. Changes to This Policy
We reserve the explicit right to update or modify this detailed Data Usage & Analytics Policy at our discretion. The latest revision date will always be clearly noted above. Continued usage explicitly implies agreement with any updates or modifications.
13. Contact Information
If you have further questions, concerns, or require explicit clarifications regarding data use or privacy, please contact us directly at:
📩 Email: support@ankitcreates.com
Thank you for trusting AnkitCreates and The Nomad Script. Your privacy, clarity, and confidence matter to us.
Ankit Sharma
Founder & Chief Strategist
AnkitCreates | The Nomad Script