From seeing how everyone has an identity they adopt,

To the character they have naturally, while going through the differenct chapters of their life,

A couple things are clear to me.

1. Actions speak louder than words.
2. Talk is cheap (you can generate it/ lie). Actions to follow it is priceless.

Most creatives are confused about the talk, their stories, their brand.

Not their branding which indicates movement or real life action.

I’m here to change it.

No one wants to be in a box. Let alone have their identity defined by one.

But sometimes life has that path for you. It forces you into one.

Until you break out. You grow. You rebel. You don’t “fit in”.

You know your design isn’t the same as anyone else’s.

The question arises, why would you market yourself like anyone else?

Or be like them – which is why if you’re growing constantly, you can’t fit in.

Not your old identity, but a new style. Not getting bloated, but removing what doesn’t work.

They call it a “personal brand”.

All it takes it to throw Pantone and Montserrat (my fav too) on, and you have a “brand”

Relying on revenue screenshots, sophisticated and manipulative “funnels”

So they can sell a course on how to sell a course on how to…

I believe that you can’t make a difference without being different in the first place

So if you’re a black sheep, a rebel, or a misfit, feel free to lurk around all introvert-ish

But when you decide to move into my world, make sure you’re ready for momentum and whiplash