Big Vision and Living Small Doesn't Line Up
Hey I'm Ankit! I love reframing and shifting lives.
And changing lives with marketing and narrative framing.
I’ve always had an eye to be curious for the world – the beauty in it and showing it.
As a photographer, as a copywriter, and these days as a creative brand architect
Somewhere along the way, I was sidetracked into a path I didn’t like – because I didn’t know what I wanted with conviction and the steps to follow it.
These days, most people are getting sidetracked from building something real, when building anything fake is a button click away.
But if clicking a button doesn’t make a photographer, clicking a button doesn’t make someone an artist.
It’s all in the framing, perspective, your unique point-of-view and if you can stand behind your art with conviction.
Everything clicked together and made sense
when I found out and reframed my own story first!
Once upon a time…
Fairytales used to start like this.
But every story that’s created by someone else probably isn’t in your whole best interest.
Today when anyone can be anything, most people have bought into building fake lives.
Sure, everything is made up, but you don’t have to live in someone else’s version.
To live a meaningful life, you have build something meaningful.
Once Upon A Time…
I was stuck in a fantasy I’d been “sold” too.
The Obvious Route That Keeps Creators Small
As someone who’s multi-curious, I’ve tried pursuing the obvious route of a cubicle and a niche.
But that’s not where you get to explore and build impact.
If you’re called to do something different, you have to take the unknown path out.
Playing safe and copying what works is data analysis and for machines.
As a creator and a human, the risk of the different path has to outweigh the safety of the obvious way.
There's always more to the story than living on autopilot
After years spent in reading data and translating it into human perspective and insight for the algorithm, I found I do my best work away from it.
To showcase humanity and helping others like you discover you, so you can build your impact with permanence.
Not a performance you need to get attention. But finding permanence in the minds already looking for someone like you.
Now I help design brands that can build impact in frames and create a movement in scenes that change lives.
Less faking it, more serving, and showing up as you are.
When your vision is clear, your mission, vision and values don’t do the heavy lifting, your story and path builds it.
Nothing clicked for me, until it all did!
You might be too close to see the beauty you're trying to see!
Beauty takes slowing down to appreciate the little details.
Yes, seeing what others don’t bother to see as well.
Everyone has a story.
Life becomes bigger when
your story connects inside and out.
When your realize that showing up doesn’t mean abandoning your inner purpose and calling…
You worry about performing less and building assets that attract the right people into your business.
When you worry about performing for the algorithm more than your passion, it’s easy to lose the plot.
A big vision is the only non-negotiable.
To create it, build it, and live it like you mean it.
Life - Unscripted
Business - Built for Permanence
Not just into pretty words,
brand building that relies on conversion copywriting.
